The Prince's Trust change a girl's life campaign

Each year, to celebrate International Women’s Day, the Prince’s Trust runs a campaign to ‘Change a girl’s life’.

The campaign pairs up with brands such as ‘All Saints’, ‘Bravissimo’ and ‘The White Company’ to provide funding to help transform the lives of women who would like to engage in entrepreneurship, further education or mentorship.

The charity approached us to create all the assets and a campaign website with details about the initiative and links to shop with partner brands.

Project summary

Campaign visual identity
Digital design
Website design and build
Social media

Approach

We started by looking at how we could capture the perfect balance between the retail space - which many of the partners were part of - in juxtaposition with the charity space of The Prince’s Trust. We landed on a minimal yet still warm campaign identity which uses bold imagery, stylish pared-back layouts and dynamic typography.

We designed a fully responsive website, in line with The Prince's Trust branding and the 'Change a girl's life' campaign imagery - which linked out to each of the campaign partners. We also applied the campaign creative across a range of other digital and print assets, including social media posts and print advertisements.