Digital content and online experiences are integral to any marketing strategy, regardless of what industry or sector you belong to. This is because each plays an important role in engaging your audience and driving action.
Many organisations leverage digital channels like Google search, email, online advertising, paid social and their website to connect with their current audience and prospects. More focus (and budget) is often applied to digital channels rather than offline activity, purely because it allows you to reach people where they’re already spending the majority of their time - online.
Using purely traditional marketing methods, it can be tricky for small organisations to compete with the big ones (with significantly larger budgets to play with). Digital marketing evens the playing field by providing a more affordable way for organisations to market their business. With years of experience delivering digital marketing campaigns, we can help advise on the most cost-effective solutions and strategies for achieving your goals.
A huge benefit to digital marketing activity is that the results are very transparent. You’re able to measure the results of practically every aspect of your online marketing efforts through online analytics tools like Google Analytics, Mailchimp and social media analytics (to name but a few). We’ll work closely with you to help you analyse the performance of your digital activity, drawing insights from the data and making suggestions to improve future performance.
At Eleven, we specialise in creating expertly curated digital content for you to reach your target audience in an online setting. We’ll provide you with a relevant digital presence, underpinned by expert insights and analysis to ensure you’re speaking to the right people, at the right time, in the right places.