Your brand is so much more than just a logo – it's what enables you to communicate your story with the world and catch the attention of your audience. Our branding process is considered, collaborative and effective, which is why our clients have total faith in us to deliver something that will appeal to the right people.
Before we even get started with creating a brand or visual identity, we make it our business to get to know everything about your organisation. This includes making sure that we are well-versed with your business plan, audience profile, mission statement, value proposition, competitors and ethos. We’ll also work closely with you to make sure we understand your brief inside out, asking all the right questions to deliver exactly what you’re looking to achieve.
Our branding process begins with research and insights at the forefront. This stage is all about finding out what works, and what doesn’t, within the existing marketplace. Building a thorough understanding of your sector, industry and audience helps to inform our creative approach. The second part of this stage is to carry out workshops with a sample of your existing audience, to get a good idea of what your brand means to them.
Once we’ve created a new brand or visual identity, we won’t simply close the door on the project, expecting you to know how to use it. We’ll schedule a follow up call or meeting to introduce you to your new brand and explain the guidance we’ve set out in your new set of brand guidelines. We can work together to create branded templates for you to use going forward and supply branded assets for your future use.
We believe in a collaborative approach here at Eleven, which is why we involve your team at every stage of the project, so that it feels just as much your project as it is ours. Our experienced team can offer you a range of branding services to help set you apart from your competitors.
Our services include: