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The challenge

The Courtauld Commitment 2025 is an ambitious agreement that brings together over 156 organisations, across the food system, including businesses, trade and private sector companies, to make food and drink production and consumption in the UK more sustainable.​

We were commissioned to conduct a brand refresh and to roll out the new brand identity across various templates and collateral.

WRAP was looking for a new brand refresh that could be rolled out across various templates and collateral.
The challenge
The challenge
The challenge

The solution

Following several client workshops, we created an engaging, recognisable identity that would stand out and embed itself in the minds of their partners.

The identity works as a standalone look and feel yet still complements the WRAP style that is already well-established in the industry.


We conducted client workshops as part of our initial research.

We conducted client workshops as part of our initial research.


We created an engaging, recognisable brand identity that would better reflect their current focus.

We created an engaging, recognisable brand identity that would better reflect their current focus.


We went one step further and  provided several report templates and icon sets, in addition to what was required.

We went one step further and provided several report templates and icon sets, in addition to what was required.


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The impact

Following the success of the project, we've been recommissioned to roll out several infographics, diagrams and documents in the Courtauld branding. 

 

WRAP is extremely happy with the end result of the project and the brand identity created.


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We went one step further for WRAP by providing several report templates and icon sets, in addition to what was originally required. These templates have now been used for several communication pieces.

This has saved WRAP both time and money by enabling them to repurpose existing templates to create a variety of communications.

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