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The challenge

Following complete rebrand, the National Institute for Health Research (NIHR) asked Eleven to produce a new funding opportunities booklet. 

This booklet was the first rollout of the new brand and was to be distributed at a forthcoming conference.

The challenge
The challenge
The challenge

The solution

We worked with the client and the agency who created the brand to really understand the different elements of the new brand. 

As we were working with a new brand identity, we ensured enough time was built into the process to ensure a smooth transition.


We started by sketching our initial concepts, so we could agree a general approach before moving to design stage.

We started by sketching our initial concepts, so we could agree a general approach before moving to design stage.


We then began working on the design, creating a visual interpretation of the client's new brand.

We then began working on the design, creating a visual interpretation of the client's new brand.



The impact

The booklet was produced and printed on time. The client was extremely happy with  our interpretation of the brand. So much so that they commissioned us to create a range of brochure templates, to enable other framework agencies to roll out the brand in the same way.​

We've also since been approached to continue the rollout of the brand to various collateral, including event stands.

 


+1

The NIHR brand comprises graphical elements and imagery to represent the different facets of the organisation. We recommended that the client allocate specific elements and images to represent the different areas and include these in the new brand guidelines.

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