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The challenge

Eleven was appointed to create a suite of strategy documents for a range of internal and external stakeholders, including regulators, government departments, the rail industry, environmental groups and the general public, to highlight Network Rail's strategy for decarbonising the railways.

The timeframes were tight, meaning there were around six weeks to deliver the project, including design of the initial look and feel, proof reading all of the content, and design of each of the assets.

The challenge
The challenge
The challenge

The solution

The look and feel for the campaign was developed very much with the subject matter in mind, to use colourways associated with the environment and dominant use of imagery throughout to keep the reader interested.

We also created an icon for the environmental strategy as a whole, which was used on the front covers of all the documents, helping to tie them together.

The project included delivery of a main strategy document, a supporting evidence document (150 pages), a one-page summary, a science-based targets document, a PowerPoint presentation, and various static and moving social media assets.

As timeframes were tight and there were multiple internal and external stakeholders, it was important that we employed a flexible and speedy approach to amendments.


The look and feel for the campaign was developed very much with the subject matter in mind.

The look and feel for the campaign was developed very much with the subject matter in mind.


We also created an icon for the environmental strategy as a whole, which was used on the front of all the documents.

We also created an icon for the environmental strategy as a whole, which was used on the front of all the documents.


Environ7

The impact

All documents and other assets were delivered on time for the launches of the relevant parts of the strategy.

 

These were very well received by the business and external stakeholders.

“The final documents have received high praise from internal and external stakeholders with comments relating to the attractiveness and simplicity of the document and how easy it is to read and understand.”
STRATEGY MANAGER
NETWORK RAIL

+1

Whilst we were keen to include as many images as possible to make the document engaging, it meant that file sizes were huge, so we set up an online file sharing folder that meant we could share documents easily and quickly.

We also optimised versions of the files to create lower resolution files where needed, which could still be shared by internal teams via email.

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