The DecarboN8 project aims to develop a new network of researchers, working closely with industry and government, capable of designing solutions which can be deployed rapidly and at scale to meet the decarbonisation challenge laid out by the Committee on Climate Change in its Net Zero report.
It involves eight universities with a common goal. Eleven was commissioned to create a new brand identity, as well as Word and PowerPoint templates, and stationary for the new network, aimed at a mix of industry, government and academic stakeholders.
During the process, we developed a direction that had a positive dynamic and one that was ideal for the challenge that lay ahead. We created a logo that weaves a D, C and an 8 into an abstract plant or flower symbol representing the environment. It also acts as a journey from start to finish and reflects the often-complex routes that are needed to create change.
The logo is accompanied by an uplifting colour palette with both bold and muted tones, to cover all communication types and moods. These colours extend out over a series of collateral with a gradient style that references the layers of the atmosphere and the steady change and progress that DecarboN8 are making in the transport and logistics sectors.
We created a logo that weaves a D, C and an 8 into an abstract plant or flower symbol representing the environment.
The logo is accompanied by an uplifting colour palette with both bold and muted tones, to cover all communication types and moods.
The client was so happy with the identity we produced for DecarboN8, they also commissioned us to create the N8 umbrella network (CutCarbon) brand identity.
As the turnaround was so tight, we made sure that amends were taken with our studio Head Creative present on each call before each round so that the deadline could be reached.