The Impact Report is published annually and has one purpose - to showcase the positive social impact the Equality and Human Rights Commission (EHRC) has had on human rights. This report aims to achieve this in a highly engaging way, clearly on brand and in a fully accessible digital and print publication.
As this is one of the EHRC's most important external facing documents, the client was conscious that it would be reviewed and signed off by their Chief Executive.
It was crucial that we took a highly creative approach, in line with the existing brand guidelines.
This was the third edition of the report and needed to complement the previous versions by being highly engaging, diverse, easy to follow, and fully accessible to WCAG 2 standards.
We created a suite of on brand illustrations to accompany each story - bringing the report to life and making it relatable.
Whilst the work the EHRC does is positive, subject matter covered in the report reflects negative situations, so we made sure to focus on the positive social impact when creating graphics and sourcing imagery. We used diverse imagery and created well rounded iconography to help illustrate the points of each section, bringing the report to life whilst ensuring it was relatable to all.
We created a fully accessible PDF, compliant with WCAG 2 standards, making the report inclusive and accessible for all.
Visually, we followed best practice when it came to font size, text placement, colour contrasts and white space. From a technical perspective, the digital document includes clickable links, making it easy to navigate. And all images, icons and links have alt text which is compatible with screen readers.
We focused on the positive social impact when creating graphics and sourcing imagery.
We created a suite of on brand illustrations to accompany each story, bringing the report to life.
The document was very well received, with the look and feel signed off first time. The client was very happy with this report and the processes we followed to achieve the final document.
With a content heavy document such as this, we needed to select the images to highlight to bring a consistent element to each of the document sections. This was something we did early on and agreed with our client proactively.
We also wrote the alt text for the audio described images in the accessible PDF. We provided an icon set to our client to use when promoting these stories across social media channels.