Warrington Borough Council approached us to assist them with creating a brand for their new adult social care business – the Catalyst Choices Community Interest Company.
After pitching our initial ideas and creative concepts for positioning the business, we were appointed to develop identity guidelines, a brand toolkit and a fully responsive website.
We began by undertaking a number of site visits to different service locations, including a retirement village and an adult day centre. We met with the staff and service users, so we could see first-hand the value Catalyst Choices provided for them.
Inspired by the individual stories that, together, formed the unique culture of the organisation, we developed a brand framework that was reflective of the service, its staff and the service users.
Our creative was inspired by individual stories that came together to form the organisation's culture.
We developed a brand, position and message that is completely unique in the marketplace.
The collateral we created was focused and reached individuals on an emotional level.
The extensive brand toolkit we supplied has meant that the client has been able to produce simple branded items, such as posters for events, press releases and staff newsletters, internally, without the need for agency support – meaning they can focus on investing in their care services.
Catalyst Choices was launched in April 2015. The business has gone from strength to strength – recently relocating to larger premises to accommodate their growing team.