We delved into an important part of London Euston station's history as we looked at the story of Asquith Xavier - the first non-white train guard at Euston in 1966. Network Rail were looking to recognise Asquith Xavier's contribution to fighting for racial equality by creating an exhibition to initially be displayed at Euston until the end of Black History Month (October 2020).
Our client was also keen to promote the exhibition on the Network Rail social channels, and as such we created several social assets for use on LinkedIn, Twitter and Instagram.
We faced some challenges as there were very few images of Asquith Xavier at work available, and these images were rights managed via Getty. As multiple uses of these images can be costly, it was important to make as much use of family photos as possible whilst still using the Getty images sparingly to help tell the story.
There were some very tight timescales during the project, with the panels being delivered to Euston only two weeks after go ahead on the project was received.
Working with the team at Euston station, we identified a plaque at the station which commemorates Asquith as the most appropriate spot for the exhibition to take place. Liaising closely with the project team at Network Rail and Asquith Xavier's family, we drafted content for the exhibition panels and created the initial designs.
The creative was designed to feel like a high-end exhibition, with strong use of black to create impact and reinforce the subject matter. It was important that the assets still tied in with the Network Rail brand, but that the star of the piece was Asquith Xavier himself.
As the exhibition was taking place during the COVID-19 pandemic, we advised creating four double-sided panels and repeating each panel artwork twice across the panels, to allow people to read the content in two places whilst maintaining physical distance.
We were able to achieve a good balance between the expensive Getty images and those available from the family.
We created a suite of assets that were in the Network Rail brand but celebrated Asquith Xavier as the star of the piece.
The creative had a strong use of black to create impact and reinforce the subject matter.
As the exhibition went live during lockdown, we created double-sided panels to allow people to read the content and maintain physical distance.
The client and Asquith Xavier's family were delighted with the materials and the quick turnaround.
There was some underspend on the original budget, which we repurposed to create two educational leaflets for our client. These are available for download on the Network Rail website and a QR code on the exhibition stands linked directly to the download.
One leaflet was created for Key Stage 2 primary-aged children, and the other for secondary school students or adults who had seen the exhibition stand and wanted to find out more.