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The challenge

The Textiles 2030 identity and collateral was a new initiative to take over from WRAP’s Sustainable Clothing Action Plan (SCAP) 2019 initiative. It set out new goals and targets, backed by several signatories keen to make positive changes.

WRAP required a fresh identity for the initiative as well as a suite of branded assets for its launch.

These included four interactive PDFs, infographics, social media assets, PowerPoint templates and video editing. 

The brand identity and assets needed to last the duration of the initiative (ten years), therefore it was important that a versatile look and feel was created.

The challenge

The solution

The visuals we created were set out in a motion of triangles. This design was visually appealing and would resonate with those in the textiles and fashion industry. We tailored each of the three interactive PDFs to not only follow the approved look and feel but to be suitable for different audience groups. 

We also applied the new identity to the additional assets to create a communications pack, PowerPoint templates, infographics, social media assets, and three video edits. The infographic we produced could be split into multiple assets, whilst still maintaining the same look and feel. 


The visuals we created were set out in a motion of triangles

The visuals we created were set out in a motion of triangles


We tailored each of the interactive PDFs to be suitable for different audience groups

We tailored each of the interactive PDFs to be suitable for different audience groups


We applied the new identity to various additional assets

We applied the new identity to various additional assets



The impact

Following the successful delivery of the branding and initial roll out, we have been commissioned for additional Textiles 2030 project. The client was keen for us to build on the branding we had created and create two new documents ahead of the official launch in April 2020.

 

The new initiative was very well received by the audience. All documents and assets produced were published on WRAP’s website, as well as being shared widely on social media.


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We provided the client with the design files and individual logo assets in various formats so that they could use these as they saw fit.

 

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