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The challenge

Eleven was asked to create a report for WRAP’s sustainable clothing action plan. This involved many well-known signatories, such as Tesco, who had various targets to meet of reducing waste in the fashion industry by 2020. Some of the targets were reached in 2019 but others still required additional work. 

The report needed to explore the areas of achievement but also where there was still a way to go. The sustainable clothing action plan (SCAP) came to an end in December 2020 and the SCAP 2019 final report would need to outline the progress.

3029 WRAP Annual Report Mockup

The solution

We initially created a concept for the design which was refined to the clients liking. We then put together the final report with a focus on making sure that the visuals were revealing and appealing to the fashion industries. The report was interactive and easy to navigate for the reader. 

We also produced an infographic which could be split into multiple assets, but still maintained the same look and feel and used the same branding throughout. There were some tight time frames to meet for the project, so we ensured everything was moving efficiently to reach the deadline.


We initially created a concept for the design

We initially created a concept for the design


We made sure the visuals appealed to the fashion industry

We made sure the visuals appealed to the fashion industry


We made the report interactive and easy to navigate

We made the report interactive and easy to navigate


3029 WRAP Annual Report Mockup 2

The impact

The report was launched on WRAP’s new website and shared widely across their social media platforms, receiving a positive reaction from the audience. 

 

The report also received positive feedback from the signatories and stakeholders it was shared with.


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We sourced and licensed some relevant stock imagery that was used for the backgrounds of the slides in the report.

These images were then provided to WRAP with the licenses for them to use at their disposal.

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