As a result of Covid-19, British charity WRAP had revised their strategic plan and priorities for the next five years. They approached us with the challenge of creating a publication that would outline their ambitious plans for the next five years, defining their strategic direction, why their work matters to the wider world and why they are the best people to deliver it. The publication needed to cover all areas of business, including food waste, plastic packaging, clothing and textiles, and collections and recycling.
In addition, it needed to highlight how the charity works, how they collaborate with all their local partners across the supply chain and how they are adaptable to local, national, and international needs. And it needed to explain the global context in which WRAP operates and the challenges ahead and how they are making an impact both in the UK and internationally.
As the work we typically roll out for WRAP follows a set style relating to one of their pilot projects, there was no existing identity to follow for this particular project. Therefore, we needed to create a new and informative look and feel for this piece. The new identity would need to be eye-catching and engaging, and also needed to look ambitious to reflect the targets set out in the document.
We created three concepts - one ‘safe’ option, one that pushed the boundaries and one that adopted a radically different approach. Our client opted for a solution somewhere between the second and third options, giving us the freedom to explore a more creative output. We created a 15-page interactive PDF document, a mobile-friendly infographic and both static and motion social media assets.
We created a new look and feel for our client to use in future projects and campaigns
We created an interactive strategy document, a mobile-friendly infographic and social media assets
The new visual identity we developed for this project has now become a set style for WRAP’s subsequent projects.
The document was widely shared with stakeholders across all levels, including partners and signatories.
We designed the infographic in a modular format which meant that it could be broken down into smaller assets for our client to use.