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The challenge

We were commissioned by the university of Salford to create digital content for their 2018 and 2019 clearing campaigns.

The assets were to be used on their social media and YouTube channels, and were required within a short time frame.

The challenge
The challenge
The challenge

The solution

We worked with the client to understand how students would be feeling at this point in their education, the challenges they would be facing and the reasons students would use clearing to get into Salford.

We created content that would resonate with them and make them feel empowered to take next steps, adhering to the energetic, punchy University of Salford brand at all times.

The content was required for a variety of media outputs. We kept this in mind from the start to make sure we were able to set each asset to the correct specifications.

We created an on-brand design that was easily adaptable to a range of sizes, orientations and requirements, making sure the campaign message was uniform throughout. 


We worked with the client to understand how students would be feeling at this point in their education.

We worked with the client to understand how students would be feeling at this point in their education.


We created content that would resonate with them and make them feel empowered to take the next steps.

We created content that would resonate with them and make them feel empowered to take the next steps.


We created an on-brand design that was easily adaptable to a range of sizes, orientations and requirements.

We created an on-brand design that was easily adaptable to a range of sizes, orientations and requirements.


TV on wall-1

The impact

Strong content and effective delivery led to a significant increase in clearing registrations, increasing by upwards of 500+ applicants against previous years.


500+

increase in the number of clearing registrations.



+1

As we knew the campaign was running for a short duration, we suggested producing content varying in topic and imagery to keep the messaging fresh throughout.

This meant we could focus on one message at a time, extending our timeframe from two short weeks to four weeks of structured, considered content.

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