NHS Resolution is an arm’s length body of the Department of Health and Social Care. They provide expertise to the NHS on resolving concerns and disputes fairly, sharing learning for improvement and preserving resources for patient care. As their sole supplier, the client approached us with the task of creating their business plan.
Our client was looking to add value to their previous editions and also to add a little creative flair – following the style set out in their brand guidelines. It also needed to be both visually and technically accessible to WCAG 2.1AA+ standards.
As this was a very informative document, key points and areas of text needed to be highlighted to make the plan easier to digest. We used the draft content provided and last year's assets as guidance to produce one visual option. We stayed similar to last year’s version of the business plan but elevated the creative style through graphic application and call out boxes.
We softened the use of imagery and opted for close-up images to bring a more human touch. This made the overall look and feel of the document less clinical.
We provided both landscape and portrait options to the client, allowing them to choose which solution suited them best. We proposed choosing a landscape design in order to adopt a digital-first solution to their business plan and the client agreed on this approach.
As a result, we created a 64-page digital-first PDF document for our client. The document was also fully accessible to WCAG 2.1AA+ standards, making it easy to digest for the widest possible audience.
We elevated the creative style of the plan through graphical application and call out boxes.
We designed the document to be digital-first, adopting a landscape layout.
The document was fully accessible to WCAG 2.1AA+ standards.
This was the first project we delivered for NHS Resolution and the final result was successfully delivered on time and on budget. The creative style and new format were very well received, and our client appreciated our collaborative way of working.
We committed to improving the overall user experience – rather than just focusing on the creative. Our client appreciated that we’d considered how to improve the document whilst still adhering to their guidelines.
We also provided proofreading and copyediting support to our client for the draft copy for the plan. This was to ensure that there were no grammatical or spelling errors and that the content was consistent in style throughout.