Network Rail launched a new leadership behaviours model to the business, which seeks to define the leadership skills and behaviours which are important at each level as you progress through the organisation. At its heart is the concept that leadership skills are important in all roles, whether you are currently on the first tier of the career ladder or you have a very senior management post.
The model has a very detailed spreadsheet which breaks down the different leadership levels, leadership descriptors and indicators of that behaviour type, and can feel quite daunting and complex to someone looking at it for the first time.
Eleven worked closely with the team at Network Rail to make this complex content simple and engaging to all staff at Network Rail.
We created a high-level animation to explain the concept and introduce the idea of everyone having leadership skills no matter what their level.
We also created an interactive infographic to give staff a simplified view of the six different leadership levels, and what behaviours they need to adopt to progress to the next level.
And finally, we created a comic strip of characters discussing the leadership levels and what it might all mean to them. This was used in Network magazine to help launch the new model to the business.
We worked closely with our client to make this complex content simple and engaging.
We created a comic strip of characters discussing the leadership levels.
We created a high-level animation to explain the concept.
The client was so pleased with the service and collateral received that they have already commissioned us to work on their next project.
Initially the brief proposed creating a series of animations to explain the model. But, having reviewed the content, we proposed creating a high level animation as an introduction to the topic, as well as an interactive infographic instead of any additional animations.
The interactive infographic is more flexible for the individual to be able to view at their own pace and they can choose to dig into the detail of the information most relevant to them.