The Place-Based Climate Action Network (PCAN), based at the University of Leeds, was looking to create roadmaps for cities and boroughs to show them their current carbon emissions. They asked us to create a suite of regional carbon roadmaps for Leeds, Edinburgh and Belfast.
They wanted to show people that their regional NET 0% targets were achievable. The roadmaps provided realistic solutions, backed up with data heavy content. Our challenge was to highlight these solutions in an engaging and attractive way, and to bring the data heavy content to life.
We created a double-paged spread icon-based infographic, showing the different options available to achieving their target. This roadmap acts as a design feature that flows throughout the report.
We started by creating moodboard themes for the infographic and roadmap reports.
We then created an icon-based infographic, which flowed throughout the document.
We created fully accessible PDFs in-line with WCAG 2 standards, for online use.
We provided the client with the icons for use when promoting the roadmaps on social media and in PowerPoint presentations.