The VERV is a new body of work within IVCC and a completely new pilot project. Our client was at the stage of lobbying decision makers in Washington to back this pilot programme. These people are very busy and are asked daily to engage with a huge volume of proposals.
So IVCC was looking for a quick, detailed, creative and informative way to catch their attention. IVCC approached us with the challenge of creating a short 2-3 minute video for use on Capitol Hill which was creative but also explained the project clearly.
We developed three creative concepts for the client, proposing various illustration styles to help bring the script to life. Our first concept explored minimal and focused visuals that were bold, graphical and easy to follow. The second option explored a slightly different creative application, using saturated colours, rough textures, hand rendered typography and uneven shapes to represent the untamed side of the problem – and urgent need for intervention. And our final route used a structured and scientific approach, following an infographical-led approach and using technical drawings.
We presented these to the client and they chose the first route, which made use of block colours and silhouettes to make the graphics easy to follow. In order to achieve the highest brand recall, recognition and impact, we recommended a refined colour palette of the IVCC brand black and red, mixed with warm grey and neutral tones to help bring a contrast. This meant that our message and the visuals throughout the animation were distinctly linked back to IVCC.
The VERV process was difficult to understand so we needed to be very creative to make sure the content was engaging. There were messages we needed to convey; firstly, we needed to explain that the 5.5m funding needed could save thousands of lives, and secondly we needed to illustrate the commercial benefit of VERV and how funding the pilot scheme would make the US more lucrative trade partners.
Throughout the animation storyboard, we depicted the human characters as small, whereas the mosquitoes appeared large and silhouetted to highlight the scale of the worldwide malaria problem that IVCC were tackling. Facts and figures were depicted in charts and percentages by diving the screen into representative proportions to help illustrate the data. We also copyedited the script for the client to ensure that it was clear and engaging. We selected a voiceover in an American accent for the animation and applied captions written in US English to make it relevant to the audience.
We developed three creative concepts for our client to help bring the script to life
We copyedited the script and applied captions in US English to make it relevant to the audience.
We made use of block colours and silhouettes to make the graphics easy to follow.
The animation was completed on time and our client was delighted with the finished result. We have since been commissioned by one of IVCC’s partners to create another explainer animation.
We created a second variation of the animation where we altered the ending. This was to make sure that the animation would stay relevant and could be used again.