We were commissioned to create the Outcomes Report for Brain Injury Rehabilitation Trust. Their previous few year's documents had been quite difficult to follow and contained more copy than they felt necessary.
They wanted to tell a story of the work they did in an easy-to-follow, friendly, and engaging manner. Whilst informing people of the services offered by the trust, and their national reach.
We created two concepts as part of a pitch process and won the work based on our ideas. The audience for the document was people who have been affected by a brain injury either directly or indirectly, funders, and the charity themselves.
We therefore made sure that the report was visually engaging and set out in a way that the information was easy to digest. We did this by splitting the content into sections under clear headings, using iconography to help illustrate the data.
We used bold colours and iconography to help illustrate the data clearly.
We completed the creative and printed this document within a tight timeframe. Our client was really happy with the final report.
We provided the icons we created for the client to use in other communications, enabling them to continue this look and feel for consistency.