Boutique Botanicals is a socially positive health and beauty start up. Their products include natural health and beauty products, such as pain relief creams, sleep aids and mineral-based sun creams. The client came to us with the challenge of creating a brand identity for their new products and online presence.
This included branding and logo development, packaging design, and online banners to be used on Amazon and other online stores. As there is a lot of competition in this industry, we needed to ensure that the branding was attractive and complementary in the concentrated market.
When creating the identity, we needed to consider not only the overarching design, but also how the product ranges complemented each other. Our client came to us starting from scratch. This meant we needed to work closely with them to ensure we brought their ideas to life, whilst also bringing a fresh perspective. We created a company logo, tagline and a visual identity that worked across packaging, eCommerce, social media and the website. This included branding for three product ranges, with individual names and identities.
As a new company, we needed to ensure the branding was impactful, whilst still being cost-effective and complementary in the current market. We created a brand book that the client could brief their packaging designers with and use as a central branding tool. Our client had a limited budget, and we ensured everything was cost-effective to accommodate this.
We worked closely with our client to bring their ideas to life
We created a visual identity that worked across various channels
We created a brand book that our client could use as a central branding tool
We worked closely with our client to help formulate the brand strategy and refine elements of the marketing strategy and brand identity. This helped us to ensure that the brand essence came through in the designs. We also wanted to make sure that the entire experience exceeded our client’s first experience of working with a creative agency.
The brand book was an invaluable tool that our client could use going forward. This resource included packaging designs, as well as eCommerce mockups, allowing our client to have informed conversations with suppliers.
As a new client who hadn’t worked with an agency before, we made sure that our client felt supported and informed throughout the project. We talked them through each of the steps of creating a brand identity and listened to their challenges to provide effective solutions.