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Writing is a process that many of us enjoy. It's a chance to let your creativity soar and tell a story in your own words. However, an equally important part of the writing process is editing and proofreading. 

 

Coming across spelling errors and/or inconsistencies can cause a lot of frustration for both our clients and the audience reading the text, so it's one of our biggest commitments as an agency to make sure that all work is fit for purpose.

 

The quality of your writing can also have a significant impact on the way your brand is perceived. Great writing makes it easier for your audience to engage with your content, and therefore can be a significant factor in helping you to achieve your goals.

 

What’s the difference between proofreading and copy-editing? 

 

  • Copy-editing is the initial process of checking written material for any grammar, spelling, style, and punctuation issues before it’s prepared for proofreading.

 

  • The proofreading process then involves carefully checking for any remaining errors, such as misspelt words/punctuation or stylistic inconsistencies. 

 

What’s the best way to markup changes?

 

Acrobat allows you to add annotations to any PDF – this includes adding text boxes and sticky notes, underlining text, striking through content, highlighting text, and more. We find using a combination of these is usually the best way to clearly demonstrate the changes required.

 

For Word documents, ‘tracked changes’ is a great tool that essentially keeps track of the changes you make to a document (it says it in the name!). The client/proofreader can then go in and accept or decline any changes throughout the document, or choose to respond to any comments which may have been added.

 

We’ve compiled some of our top tips on how to supply amends in our blog here.

 

Our go-to proofreading checklist:

 

Knowing what to look out for is the most challenging part of proofreading. You’ll more than likely notice the obvious typos, but subtle mistakes in grammar and punctuation can be harder to spot. Here are the key things that we look out for whilst proofreading:

  • Make sure to pay attention to the errors that keep recurring in the text. This can help you avoid them in future. You can also use the search feature on Acrobat/Word to see if there is any repeated spelling errors.
  • Spelling and word choice confusions (e.g. there/they’re/their)
  • Look out for misplaced punctuation – such as missing or misused commas, confusion between hyphens, ‘em’ dashes and ‘en’ dashes, or incorrect use of apostrophes.
  • Stylistic inconsistencies – such as switching between UK and US punctuation/spelling, inconsistent capitalisation of terms or titles and inconsistent treatment of numbers. Formatting issues – such as incorrect formatting of quotations and citations, inconsistent paragraph spacing and/or missing or misplaced page numbers, headers and footers.

Proofreading is essential for any piece of writing, no matter how long or short. It makes sure that your work both looks and sounds professional. And without it, you run the risk of including awkward spelling mistakes and grammatical errors which could harm your brand reputation or value.

 

We offer a range of editing and proofreading services that will allow you to achieve your desired objectives. Whatever you’re looking for, get in touch with a member of our team and we’d love to discuss the ways we can work together. 

 

 

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