How many times have you heard the marketing adage ‘content is king’? Whether you work in marketing or not, you’ll likely be familiar with the increasing pressure organisations are under to churn out engaging and impactful content that their audiences are so hungry for.
But creating quality content doesn’t just happen overnight. Content creation requires time and money, so it’s important to make sure that you’re getting the absolute most out of the finished result. One way to do this is repurposing your content.
When it comes to repurposing marketing content, the possibilities are almost endless. But we’ve rounded up some of our favourite suggestions below.
As an agency that delivers quite a lot of animation work, this is a very popular one amongst our clients. During the early planning stages of an animation, before we even start writing the script, we’ll often plan to structure the content in such a way that it can be easily divided into shorter snippets. This means that our clients will sometimes have up to six extra clips they can use on things like social media, in addition to their full animation.
Shooting video content is a fantastic way of capturing your brand’s personality. But it can also be quite expensive, and sometimes it can feel a bit disillusioning to have just one edited film at the end of it. Therefore, it’s really important to make the most of as much of the content that gets shot as you can.
When we shoot video content for our clients, we don’t just send them the final cut and send them on their way. We’ll also compile some of the outtakes or behind the scenes footage for the client to use in their internal comms.
If you’re creating a large publication containing various numbers and figures, you can take this data to create a one-pager infographic. This is a really simple way to make the main content of your publication visually digestible and gives you a helpful resource for adding to things like company presentations.
We’ll often go one step further with this by designing our infographics in segments so that they can be easily split out to create smaller assets like social media posts.
If you’ve written a particularly insightful blog piece or created a new content download for your website, you can repurpose this content into an engaging email marketing campaign to a segmented audience. Too often we see organisations forgetting to use their valuable database of email contacts, and this is just another great way of making sure that your content is landing in front of the right people.
With any of these approaches, it’s very important to make sure that your agency provides you with all the assets in a usable format. This then gives you full control of how you wish to repurpose the content going forward.
As an agency, we’re big believers in giving our clients more than what they asked for - something we call our ‘+1’ approach. This often involves looking at the deliverables included in a project scope and finding opportunities to repurpose the content into different formats. And the result is that our clients walk away with the maximum number of assets possible for their available budget.
If you’re interested in finding new ways to repurpose your existing content or would like advice on how to make the most out of your budget for an upcoming project, get in touch with us as we’d love to help.