If you’re reading this, odds are you’re considering partnering with a new marketing agency. Perhaps you’re becoming overwhelmed with your workload and need some help keeping your heads above the water. Or maybe you’re dissatisfied with your current partnership and want to make sure you don’t make the same mistake twice by not finding the right fit.
Whatever their sector, all organisations will be looking to answer the million-dollar question in marketing - how do I get maximum return-on-investment with my available budget?
By asking potential agencies these five simple questions, you can more easily identify the ideal partner for your organisation and make sure that your money is spent wisely.
Taking a look at the agency’s previous work and finding out what sort of clients they’ve worked with previously will help you determine if they’re a suitable fit. For example, if the agency you’re looking at has only worked with consumer and retail and you’re a public sector organisation, odds are they won’t have valuable insight into your sector and won’t understand how to market you to the right people. At Eleven, we choose only to work with organisations that are helping to make the world a better place. This means that we dedicate our time to really getting to know our chosen sectors and can therefore offer our clients specialist and relevant expertise.
Secondly, look for case studies and testimonials on the agency’s website to see evidence of their impact and the outcomes they’ve delivered. This will help you to get an idea of what that agency could do for your organisation.
Good relationships are the key to success, so it’s important to make sure the conditions are just right for building a great one with your agency. One element of this is making sure the agency’s values align with your own.
Our ‘marketing for good’ ethos at Eleven helps us to identify who would be a good fit for us, as well as helping potential clients to decide if this approach is right for them too.
Although good results take time, your marketing agency should have a good idea of how to measure and report on how the activity is going.
Any agency worth its salt will be able to demonstrate results clearly and regularly, along with helpful insight and recommendations for continuously improving your performance along the way.
If you’re looking to partner with an agency on a long-term basis, you’ll want to make sure that you get a good idea of the people you’ll be working with day to day before you sign on the dotted line. You’ll also want to discover what their way of working is. For example, how often will you be meeting them? And will it be in person or virtually? Or a combination of the two?
Our approach at Eleven is to work with our clients as an extension of their in-house team. This ensures that the whole marketing process is not only as easy as possible for them, but enjoyable too.
Whilst many agencies will likely outsource some of their work, it’s usually wise to steer clear of those that outsource the majority of the specialisms they claim on their website. This is because if you’re looking to carry out a large project like a rebrand or campaign, it’s comforting to know that you have a named point of contact to hand.
At Eleven, our in-house team includes account managers, designers, animators, copywriters, artworkers, strategists and so on. This means we have full control of your entire project at any given time, allowing us to move quickly for any tight or moving deadlines.
We hope by answering these questions, you’ll be able to identify the right marketing agency for forming a new partnership with. If you would like to have a chat with us about whether we could be the right fit for you, get in touch with us today.