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The use of video has exploded in recent years, becoming a staple in content marketing strategies. But sadly there are still a number of myths circulating around video marketing, keeping brands from reaching their full potential.

There’s nothing quite like video content or animation in helping to bring your brand to life for your audience. It currently dominates the social landscape due to its highly engaging and immersive nature. So, if video doesn’t currently form a part of your content marketing strategy, you’re likely falling behind the competition.

Let’s visit some of the common video marketing myths that could currently be holding you back…

 

It’s too expensive

Let’s start with the most common myth, which is that video marketing always carries a hefty price tag. And this myth has sadly prevented a lot of organisations from tapping into video content, with as many as 59% of businesses spending less than 10% of their marketing budget on video.

It’s important to remember that there are many different types of video content you can create that vary significantly in cost. And one of the most popular and cost-effective types is animation. As an agency with an in-house animator, creating animations is one of our most common requests at Eleven. For a deep dive into our agency’s animation process, you can give our previous blog a read here.

 

It’s not relevant for our industry

Whether you’re a B2B or a B2C organisation, it’s important to remember that you’re still creating content for real people. And people love video. If you don’t believe us, just take a look at the following stats from Wyzowl’s State of Video Marketing survey that prove it:

  • 96% of people have watched an explainer video to learn more about a product or service.
  • 88% of people say that they’ve been convinced to buy a product or service as a result of watching a brand’s video.
  • People are twice as likely to share video content with their friends than any other type of content, including social media posts, blog posts/articles and product pages.

Video content shines a spotlight on your organisation. In a world full of distractions, people are increasingly time-poor when it comes to taking in information. So what makes video content so appealing is how easy it is for users to consume. And it’s important to remember that this rings true across all industries and organisations.

 

It’s only relevant for platforms like YouTube

Let’s wrap things up with the most frustrating myth – that video marketing is only relevant for platforms like YouTube. Video content is arguably the most repurpose-able type of content there is and has a whole host of uses and benefits. It can:

It’s also important to know that by putting video content on your website, signals get sent to search engines indicating that your site has high quality content. So if you’ve been avoiding video content for the sole reason that your organisation doesn’t have a YouTube channel, you might want to reconsider your approach.

 

Hopefully by now you’ll agree with us that video is a powerful tool that you can use to grow and delight your audience. So now it’s time to get started – but how?

Video marketing is one of our key areas of expertise at Eleven, so we’d love to help you discover the ways you can harness the power of video in your marketing strategy. Get in touch with us today and we’ll be more than happy to offer our support.

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